This category contains 56 posts

What are hashtags and how do you use them

Late Night funny man Jimmy Fallon and pop star Justin Timberlake hit a hilarious note last week with the short skit above. The skit points out how overused hashtags are in our online vernacular, and therefore how ridiculous we must all sound. Quest, front man for the show’s band, summed up at the end the sentiment … Continue reading

Three reasons for Blackberry’s demise and what can be learned from it

Today, in what most could only describe as inevitable,  Blackberry announced it has accepted an offer to be purchased by a Canadian insurance company . If the deal goes through, Fairfax Financial will be the company’s new owner by November in a deal valued at $4.7 billion. With Blackberry going private, this is the end of the … Continue reading

Lakeridge Health gives clinic on viral marketing

Genius – pure genius. That is the only way you can properly describe Lakeridge Health’s latest HR recruitment campaign. In a brilliant case of news-jacking, the Durham region, Ontario hospital was able to create a viral campaign to drive recruitment, engage people across the country and extend its brand. The campaign is in response to … Continue reading

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